Each fishing hook has a special set of characteristics that attracts a certain type of fish. On one side of the packaging is a play on an online dating profile of the said fish that the buyer wants to attract with the lure.
The visual treatment of the fish is a take on sketches found in a victorian notebook. The name of each hook is incorporated in a romantic quote from the target species of fish itself in a quirky way. The patterns on the box puts the quote, “there’s plenty of fish in the sea” into reality except that one must have the right lure to catch the right fish.
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