Proximity

Client
Bastion Development Corporation

Agency
Ballistic Arts Media Studios

My Role

Graphic Designer
UI Designer

summary

I worked on Proximity tower's branding and expanded it across their website and print collateral such as their condo brochure, folders, floor plan and feature sheets.

It was important to emphasize the X in the logo as it represents the convergence of life and location that False Creek brings. The use of angles is used throughout different mediums to keep a consistent visual language. In addition to the website and print collateral, the pattern was also used in their showroom.